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wechat mall news,Is Zan Mall completely banned by Tencent? To own a vertical e-commerce platform

2020-04-06 17:13:33 0

wechat mall news,Is Zan Mall completely banned by Tencent? To own a vertical e-commerce platform

In April of this year, sellers of Youzan store reported that they could not access Youzan store page on WeChat. After clicking, they said, “The website has been stopped. The page contains malicious fraudulent content. It has been complained by many people. In order to maintain a green Internet environment, it has been stopped access."

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Soon after, Youzan issued an announcement saying that some merchants ’store pages were temporarily inaccessible in the WeChat environment, because the WeChat security detection mechanism had problems and they would contact WeChat to solve them. Around 3 pm, visits to shops with Zambian businesses will return to normal.

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It is said that the blocking time lasted for more than 40 minutes, which also made some merchants sweat. After all, WeChat is the main source of traffic for them.

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The predecessor of Youzan was Pitton, an enterprise founded by Baiya in 2012, and its main product is a micro mall. Bai Ya once revealed at a sharing meeting that there are more than 3 million merchants in Zambia, and 2% of the active hundreds of thousands of merchants are self-media, which is based on a group of people to do business. Last year, there were more than 10 billion GMV, and 2% of new media and self-media merchants accounted for more than 3 billion transactions.


On March 28, China Innovation Payment Group issued an announcement to acquire 51% of the equity of Youzan, with a total consideration of 2.096 trillion Hong Kong dollars (1.8585121 trillion yuan). Based on this calculation, the market value of Youzan is HK $ 4.1 billion.

Under what circumstances, WeChat will block corporate pages?

It is reported that companies such as Taobao, Didi, are you hungry, Meituan takeaway, Shenzhou special car, Uber, Alipay and other companies have been killed by micro-envelopes for reasons such as "inducing" user sharing, because this is the "forbidden zone" set by WeChat .

Ma Huateng admitted that in the process of building the WeChat ecosystem, Tencent often struggles to weigh the interests of enterprises and users. "On the one hand, we must take into account the interests of consumers and do not want the circle of friends to brush the screen; on the one hand, companies have marketing rights. The two must find a balance."

What must be considered is, what if the praise is really blocked by Tencent? What about merchants? After all, the platform belongs to others, and the business is its own.

Brand merchants need a platform of their own

In the Internet age, "connection" has changed lives. BAT has a different positioning for connection. Baidu connects people and information, Tencent connects people and people, Ali connects people and products, and in the era of mobile Internet The popularity of smart phones provides the basic conditions for the development of WeChat. With the popularity of mobile devices, for traditional enterprises, build an online and offline marketing system for the mobile Internet, and through the online and offline Unicom marketing interaction and convenience Services make consumers' purchasing experience more convenient and beautiful. It is a hotspot that many companies pay attention to. How can traditional companies accelerate the pace of mobile internet marketing and occupy more market share in the tide of mobile internet?

In the era of mobile Internet, WeChat marketing is a marketing method adopted by many companies. It is a marketing behavior that companies use WeChat to establish connections with users, obtain brand influence and improve performance through continuous information interaction and services, and also Many Internet companies have begun to turn to the development of WeChat public platforms and the construction of WeChat websites.


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However, the interface of WeChat marketing is given by others, and the users are actually also from others. In fact, whether it is WeChat or APP, website, etc., the principle is to build an information channel on the Internet, so that users can find enterprises faster, understand the enterprise, and solve some basic work online. After understanding this core, in fact, companies understand: to have a vertical e-commerce platform of their own.

Circle You and I are creating a vertical e-commerce platform for brand merchants, and its service advantages are-

Consumer acquisition

How to obtain effective traffic at low cost and accurately, how to obtain traffic, optimize the traffic structure, and improve the quality of traffic are the prerequisites for the success of e-commerce business.

  • Active introduction (advertising, marketing, event introduction, etc.)

  • Passive acquisition (search inclusion, brand effect, etc.)

Consumer contact

If the business wants to be successful, it must focus on every contact with customers, so that customers continue to have a sense of pleasure and desire to buy when they contact merchants and platforms.

  • Multi-touch points (web experience, mobile touch screen, WeChat mall, App)

  • Value consistency (interaction, display, brand, etc.)

Consumer interaction

The interaction-based communication between merchants and consumers can enhance consumers' experience of merchants and brands, and merchants can also serve as the precipitation of demand content.

  • Communication (commodity consultation, internal message, online customer service, message, etc.)

  • Sharing (commodity reviews, SNS sharing, etc.)

Consumer conversion

By improving the shopping process, the conversion rate of shopping transactions is increased, and the higher order conversion rate and payment conversion rate are obtained, so that enterprises can obtain more transaction benefits.

  • Order / commodity promotion (coupons, points, gifts, gift packages, etc.)

  • Custom promotions (commodity order attributes, order weight, commodity type, quantity of merchandise, etc.)

The circle e-commerce platform is equipped with a strong operation team, which can help merchants better promote brand promotion through soft text planning, poster design, and event planning. Eventually, they can freely promote in various traditional and new media to attract more Increase the visibility of products. It helps guide merchants to better promote branding in product soft article implantation, creative design, and marketing planning. Eventually, through free promotion in various traditional media and new media, it can attract more attention and increase brand exposure. At the same time, it helps merchants to cultivate and build their own e-commerce operation team talents, helping merchants to successfully cross-border e-commerce.